Learn interesting insights from the product development of ProClick to the product launch. Sortimo managing director Reinhold Braun allows a look behind the scenes.
As a full-service provider whose aim is to make the working day as efficient and productive as possible for its customers, it was just another logical step for us to offer our customers our own product line especially for mobile work. From the original idea of so-called soft storage solutions, the project has been concretized to the effect of developing transport solutions for tools directly on the body. This resulted in a completely new product line for mobile working with competent and well-known partners in the market.
It was clear to us from the start that the products had to be supple and robust and therefore only work in conjunction with highly durable textile fibers. Our core competence – metal construction – was therefore not an issue. We have therefore brought in specialist expertise in the form of new staff from the textile sector in order to select the ideal fiber with an acceptable investment.
Click literally has acoustic backgrounds, because the connection between the individual components of the product line works thanks to two essential elements – the ProClick holder and the hook.
In all fairness this was a bit of a lengthy process as the name should ultimately be chosen with care. Internal brainstorming sessions and think tanks – also with our partners – have put many good suggestions on paper. Ultimately, however, we asked our professional users from trade and industry which suggested names they would most likely associate it with. The clear majority decided in favor of ProClick and thus the product name was set.
In the well-known series “Listen, who’s hammering” with Tim Taylor as the self-proclaimed “DIY king”, tool belts are well known even among non-tradesmen. In the USA in particular, tool belts have been in use for decades, especially in the carpentry and roofing industry. In this sense, the tool belt is nothing new.
In addition, ProClick will be further expanded through the BS Systems joint venture, so that the range of products will grow enormously in the future, regardless of the brand.
I can also refer to our survey that we carried out during product development. We have had the advantages of freedom of movement, security, cross-system compatibility, order and ergonomics assessed. As the results of our 2020 survey have shown, skilled trades and service professionals see freedom of movement as the most important advantage.
In addition to the advantages of freedom of movement and system compatibility, the issue of security also plays an important role. As a specialist in load securing, the safety aspect is generally of central importance to us, even during product development. During his professional activity, the tradesman must rely on the fact that his aids guarantee him the safest possible way of working.
When developing ProClick, we actually considered all possibilities and solutions as suitable connecting elements and sometimes tested them with prototypes, from magnets to various hooks and mounting options.
In the end, compatibility with the existing ProSafe system made the decision:
Of course, the ProClick Holder is the heart and connecting element between the bag and belt or the bag and tool carrier – it is used to click the products together.
Hier zeigt sich auch die Einzigartigkeit der Produktlinie, denn das findet man so am Markt noch nicht. Unser Anspruch ist es stets, den Arbeitsalltag unserer Kunden durch Mehrwerte zu vereinfachen. Dabei können bereits Kleinigkeiten einen großen Unterschied ausmachen. Gerade im hektischen Geschehen auf der Baustelle darf nicht viel Zeit mit der Bedienung/Anwendung der Hilfsmittel vergeudet werden. Mit ProClick geben wir hier unseren Kunden daher ein System an die Hand, was ihnen den Arbeitsalltag einfacher macht.
Yes, there are many ideas for expansion and also specific products that will add value to the portfolio again. Anyone who knows me knows that it is extremely difficult for me, but I’m not going to reveal any details just yet. In any case, it remains exciting!
Of course I have. ProClick offers a few options here:
69% of those questioned in our survey also rated this advantage as being highly relevant; 25% even assume this to be the case. By using ProClick, one or the other screwdriver that has often got lost in your trouser pocket will find a permanent place in the tool bag.
Have we captured your interest in ProClick?
Then you too are one of the first and order the practical ProClick products for your mobile working day now: